Mobile marketing company Txtlocal has revealed that it is working with cosmetics company Estee Lauder. The company is handling national text promotions campaign for the cosmetics giant, working in partnership with digital agency, 77Agency. The firm says it is now sending out almost a million texts every month.
We wanted to raise awareness of how text message marketing can be a cost effective marketing tool for all businesses, but never expected the success of our venture to come so quickly, says Txtlocal Managing Director, Darren Daws. Text marketing can help a very wide variety of businesses whether they want to send news or offers, appointment reminders, match or concert cancellations or even stock level warnings. The Estee Lauder campaign will be very exciting. Not only will it help the brand to target their marketing to specific age ranges; it will also be incredibly interactive, as customers can sign up for gift time alerts for their local Estee Lauder counter.