txtNation Acquires 24GMedia

Mobile messaging firm txtNation has acquired 24GMedia, a company which designs and maintains in-app mobile billing systems for a number of gambling operators and retail brands.

The acquisition is intended to help txtNation bolster its relations with MNOs and widen its offering.

“24GMedias expertise for cutting edge solutions like Payforit and other first-to-market mobile payment services makes this deal very exciting for us,” said txtNation CEO Michael Whelan. “The acquisition gives us improved quality and reach for our clients looking to service the UK and South Africa across direct billing and premium SMS. Clients of txtNation will benefit from improved Payforit rates and connectivity options.”

Key personnel from 24GMedia will remain with txtNation to work on evolving its mobile billing and messaging platform. All other terms of the acquisition remain undisclosed.