txtNation Powers Blossom Hill Campaign

Mobile messaging, billing and content company txtnation is running two SMS competitions for wine brand Blossom Hill, as part of a campaign created by Pulse Group.
The competition began in June as part of the build up to the Wimbledon tennis tournament. Blossom Hill is the official wine supplier to The Championships, Wimbledon. There are 10 weekly prize draws offering one person the chance to win a prize of a Garden Party. 1,000 pubs in the UK are promoting the MMS picture messaging competition with posters, coasters and vinyl fridge magnets.
To enter the competition, consumers need to take a photo of themselves enjoying Blossom Hill wine with friends and send it in with the word SUMMER to the shortcode, 60999. For the second competition, users simply text in their name, address and date of birth together with the word BLOSSOM to 60999 for the chance to win a range of prizes.
Blossom Hill is using txtNations mFusion and mBill services to run the campaign. txtNation also created the website that Blossom Hill is using to host the picture competition.
txtNation have provided a quick and easy solution to our clients varied promotional needs, says Pulse Groups Jon Harding. They have set up a dedicated working area where all entries, both picture and text, can be viewed without any need for extensive IT training. It really has allowed us to run the campaign easily, whilst providing our client (with) all the data they need to evaluate post campaign.
The competition runs until the end of August.