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txtNation Rolls Out Premium Rate SMS in Asia

David Murphy

txtNation has launched premium rate mobile payments across several Asian countries, expanding its footprint in the region, that already includes SMS services in China.

txtNation has introduced live premium SMS services across Singapore, Hong Kong, Malaysia, Thailand and Taiwan today, with services launching in Singapore, Indonesia, and Vietnam later this month.

txtNation is offering shared and dedicated shortcodes for one-way SMS and two way premium, mobile payments. Asian premium services will be available across multiple consumer price points.

"We have managed to deploy and go live across several Asian countries in a combined roll out,” says txtNation director, Michael Whelan. “This is another giant leap forward in our global connectivity offerings for premium rate SMS. We believe 2010 will a year of fast and furious growth in the Asian market.”
Mobile payments have enjoyed a good uptake in many parts of Asia, with the combined Asian market for all types of mobile payments expected to reach more than $300bn (£203bn) globally by 2013, according to Juniper Research, while the mobile payment market for goods and services is expected to exceed $100bn by 2013.

“The Asian markets are something that we have wanted to add to the txtNation connectivity portfolio for a long time now,” says txtNation territory manager, EMEA, Danny Marino. “With the fast growth of the Asian markets and the increased capability of new phones, consumers are looking to their phones for more than ever before. This is where txtNation aims to capitalise.”