U2 and Research In Motion (RIM) have launched the U2 Mobile Album, a mobile application for BlackBerrys based around the band's current album No Line On The Horizon. The application is now available for free on BlackBerry App World and online.
The new U2 Mobile Album includes photos, videos, interviews, news, lyrics and samples of the music. Individual tracks, or the complete album, can be bought online from a BlackBerry phone. A second phase of the application, including social networking elements, is in the pipeline.
As music fans, the band has always enjoyed all the detail of an album gatefold or CD booklet, says U2 Manager, Paul McGuinness. They want to make visual material available with their albums and this app is the ideal way to do it.