Uber Boat by Thames Clippers has appointed Atomic London as its new creative agency, following a competitive pitch process.

The move comes as the company prepares to unveil its revamped mobile app, designed to enhance the experience for commuters and leisure travellers alike.

The collaboration will see Atomic lead on creative direction, strategic planning, and social content development.

The agency will also work on identifying content creators to connect with key audiences including riverside residents, daily commuters, and occasional users of the river service.

The new app is set to significantly improve the user experience by making it easier for Londoners to plan and track journeys, purchase tickets, and navigate the river-based network with confidence.

Central to the launch will be a feature providing real-time “Where’s My Clipper?” updates, which show live location and capacity details of the boats.

Initial campaign activity is scheduled to go live in mid-May.

Adrian White, Head of Marketing and Communications at Uber Boat by Thames Clippers, said: “Atomic brought us a compelling blend of strategic thinking and creative excellence. Their proven track record in helping scale and empower transport brands to drive their growth made them a natural choice for this brief.

“They understood exactly what this new app means for our audience and how to bring it to life in a way that changes behaviour. We can’t wait to see the work launch.”

Jon Goulding, CEO at Atomic London, added: “This is an exciting win for us. Uber Boat by Thames Clippers is a brilliant brand with a clear mission, and we believe the new app has the potential to move the dial – especially for commuters looking for a more calming, reliable way to travel.

“We’re looking forward to unleashing Uber Boat by Thames Clippers’ superpower through bold creative and social-first thinking, helping them realise their ambition to become the capital’s most loved transport service.”