Uber Eats has introduced a fresh creative platform celebrating moments of relaxation and downtime, featuring Academy Award-winner Javier Bardem.

Directed by Emmy Award-winning filmmaker David Shane and produced by O Positive, the campaign was developed by creative agency Mother.

The campaign will be featured across TV, out-of-home, digital, social media, and PR channels.

Bardem said: “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”

Maya Gallego Spiers, Uber UK’s head of marketing, added: “Our new brand platform ‘When you’ve done enough, Uber Eats’ perfectly sums up our role in people’s lives. With our signature humour and charm, this campaign reflects our commitment to being there for people who want some downtime delivered to their door.”

Director David Shane shared: “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”