Uber has been announced as the newest media partner for London Gatwick Airport, launching a quirky out-of-home campaign to promote their multi-year collaboration.

Developed by Mother, Uber’s UK agency of record, the campaign highlights Uber’s role in seamless multi-modal travel, helping passengers get to and from the airport with ease.

Over 2,500 branded assets will be displayed throughout London Gatwick, the UK’s second-busiest airport, with visuals set to remain in place until 2027.

“At airports, travellers want to reach their final destination as effortlessly as possible. Our campaign shows them just how close they are, reminding everyone that with Uber, You’re almost there,” said Maya Gallego Spiers, Uber UK’s head of marketing.

The ‘You’re Almost There’ campaign also includes practical improvements like clearer wayfinding from baggage claim to Uber pickup points, streamlining the rideshare experience.

Mother ECD Martin Rose added, “We aimed to connect Uber with London Gatwick’s broad passenger base, and across the airport, in literally thousands of places, there are messages designed to generate a smile.

“We hope this lifts journeys to and from London Gatwick. By elevating Uber’s iconic journey line, as seen by millions every day using the app, we’re graphically showing travellers they’re almost at their destination.”