Uber has rolled out a series of changes to its service for both drivers and riders in the UK, including a price hike for some of the rides taken around the nation.
The changes see an increase to the price of journeys in all London boroughs, as well as other locations within the M25, to align with Central London pricing. Furthermore, the price of UberPool journeys will increase during off-peak times when rides are less likely to be shared, while the cost of the service will be 10 per cent more between 4am and 8pm on weekdays – though it will still be 15 per cent cheaper than a standard fare.
On top of this, UberPool journeys will no longer be offered from Heathrow airport and Londoners requesting the service in zones three or four will only be able to travel toward Central London.
Other changes made include a notification for drivers if a trip will take longer than 60 minutes in London and 30 minutes elsewhere, a share my trip feature so the driver’s friends and family know where they are, an in-app chat to communicate with the rider, 12-hour document reviews, a summary of a driver’s achievements, pre-booked office hours, and driver positioning guides.
The changes for UK drivers come as Uber edges toward the expiry of its license to operate in London. A decision has to be made on whether to renew the license, but a cross-party group of MPs have urged Transport for London (TfL) not to allow Uber to keep hold of its license due to the various controversies surrounding the ride hailing company.