Masterclassing

Uberall acquires MomentFeed, after receiving $115m investment

Gabby Fernie

Uberall, a 'Near Me' marketing SaaS solutions company has received a capital investment of $115m (£82.26m) led by Bregal Milestone, Level Equity, United Internet and Uberall management, which will be deployed to accelerate growth in the U.S. and Canada.

As part of its growth strategy, Uberall has acquired MomentFeed, the leading provider of proximity search optimization in North America.

The new, more powerful combined company will manage the online presence of 1.35m business locations, more than any other current competitor. Uberall and MomentFeed count many of the world's largest and most recognisable multi-location brands as their customers, including BP, KFC, Marks & Spencer, McDonald’s, and Pizza Hut.

The combined platform will bring together Uberall’s market-leading listings and reputation management products, as well as first-to-market features like Google local ads and combine them with MomentFeed’s best-in-class local social capabilities, customer sentiment analysis and enterprise-grade service offering.

“As consumers re-emerge from a year or more of lockdowns, businesses are rebounding, and they must be able to match growing consumer demands to receive the in-store experiences and services they expect” said Co-founder and CEO of Uberall, Florian Hübner. “The combination of Uberall and MomentFeed helps us become the clear category leader with more innovative products, a world-class team, and the financial resources to fully deliver on the opportunity.”