Acision has revealed that following a competitive tender, Pakistani operator Pak Telecom Mobile Limited (PTML) has upgraded its Acision high performance Short Message Service Centre (SMSC) to support rapid uptake of SMS for its mobile service brand, Ufone. PTML is expanding Ufones messaging capacity by 700% to handle very high volumes of messaging traffic, and provide subscribers with a consistently high-quality messaging experience.
The mobile market in Pakistan has been experiencing strong and sustained development, reaching above 60 million subscribers across the country, while still only at a 40% penetration level. In Pakistans unsaturated market, which is experiencing falling handset costs, there are a high number of new subscribers to compete for, with most operators adding an average of half a million subscribers per month. However as penetration levels rise, mobile operators will have to differentiate on superior service levels if they are to avoid simply competing on price, Acision points out.
PTMLs SMSC extension will provide the operator with a state-of-the-art messaging platform to meet the growing demand for SMS messaging among mobile phone users in Pakistan.
There is real opportunity for operators in Pakistan to grow subscriber bases, but to successfully build long-term success it is crucial to have a reliable and advanced infrastructure in place says PTML President and CEO, Mubashir Naqvi. Acision has provided quality and innovation in messaging platforms over the past six years, establishing the company as PTMLs preferred value-added services provider.
Boudewijn Pesch, Managing Director for Acision in Asia Pacific, adds:
Pakistan is an exciting market for Acision, presenting great potential for high performance mobile data services such as mobile messaging, which operators are looking to build on as they seek to capture forecasted revenues. In Pakistan, Acision powers messaging systems for three out of six mobile operators and globally we process half of all text and multimedia messages sent daily. This means that we have not only the experience, presence and support capability to meet PTMLs requirements for today, but also for its future long-term growth.”