UK consumers have an interest in the connected home, but don't want smart assistants

Tyrone Stewart

Smart connected homeA large number of UK consumers have an interest in connected home devices, but their interest doesn’t seem to exist in the technology you’d expect.

According to payments tech company Judopay, which commissioned Censuswide to survey 1,029 UK consumers, 91 per cent of people have an interest in the connected home. However, only 17 per cent said they would be likely to purchase smart assistant devices like Amazon Echo, Google Home, or Apple HomePod. The same percentage said they were unlikely to invest in any smart tech at all in the future.

On the other hand, 35 per cent of respondents said they are likely to buy smart heating devices. In addition, smart entertainment devices, smart lighting, smart white goods and smart security all ranked higher than smart assistants.

The research also found that 52 per cent of participants intend to invest in smart home devices in the next five years, although 55 per cent said cost is a significant barrier in their adoption of the technology.

“The research clearly shows that there’s a huge growth opportunity for connected commerce. Especially amongst the under-55s, there’s appetite for greater use cases for tons of IoT devices, even at this early stage for the connected home industry,” said Ryan Farley, CEO at Judopay.

“As with any nascent technology, costs - which are currently consumers’ biggest barrier to investing in smart tech - will come down. Yet if we’re to realise the potential of the smart home and reach mass adoption, we have to educate the public on how these devices can offer them a more seamless, secure and enjoyable life around the home.”