Myxer, which specializes in ad-supported mobile content, has announced the launch of its European operations with the debut of www.myxer.co.uk.  The website is home to a sizeable library of ad-supported digital content for mobile phones, including ringtones, wallpapers, videos and images.
Powered by the companys technology platform, the Myxer site also enables users to create their own content and move it from the web to their mobile phones, almost instantly. The platform enables any website to deliver existing audio, video or image files to any web-compatible mobile device by converting page content into mobile products, such as ringtones, wallpapers or video clips. The content is then immediately made available from the originating website, a dynamically-generated mobile website, via SMS or the Myxer catalogue.
With over 4.5 million mobile users and 10 million mobile downloads a month, Myxer says it is the largest and fastest growing website for mobile content in the US. The company says it is seeking to bring the same unique blend of freedom, simplicity, ease of use and fun to consumers throughout the United Kingdom with this business expansion. 
The Myxer site features offerings from 13,000 bands – both UK and global – along with a wide variety of comedy, sports and political content. There are no subscription fees or hidden user costs, and all content can be mobilized using Myxers platform technology, which the company says is compatible with virtually any handset and network. The site also features premium selections for a nominal fee.   
The Myxer UK team will focus on further expanding the Myxer catalogue to include more UK-based independent bands and labels, as well as working with UK content providers and advertisers, to leverage the Myxer platform as a commercial tool to help promote new artists or consumer brands. With Myxer, everyone has the ability to distribute their own content.
The demand for free, ad-supported mobile content is growing at an unprecedented rate, says Myxer UK Managing Director, Ian England. Ringtones, music, video and photos are part of a continuing trend to personalise mobiles as a form of self-expression. People want to be able to take the things they care about most with them wherever they go and they want it to be easy. At Myxer, we think it should be too, so we created a business that leverages the best of the Internet and mobile to make digital content simple to share and access anywhere you are.