UK mothers spend two hours and 12 minutes on social media each day, as well as having seven social media accounts, on average, according to a report from GlobalWebIndex ahead of Mother’s Day.
The research, which included 1,569 UK mothers aged between 16 and 64, found that 89 per cent of them are on Facebook, while 54 per cent use Instagram.
In addition, UK mothers were also found to base their purchase choices around added perks like free delivery – with 76 per cent saying this is the most important factor for them when making a purchase compared to the global average of 59 per cent. On top of this, 42 per cent are encouraged to buy things if ‘next-day delivery’ is available to them.
UK mothers also have a relatively positive attitude toward loyalty schemes. 49 per cent of respondents said they consider loyalty points to be an important draw, while the global average is just 34 per cent.
The research also found that millennial mothers across the globe are more money savvy than their counterparts without children.
51 per cent of mothers say they are proactive about investing money, compared to 44 per cent of non-mothers, and they are 15 per cent more likely to be interested in personal finance.
Furthermore, millennial mothers are 70 per cent more likely to be purchasing financial products online, 33 per cent doing so in the past six months. And 20 per cent have invested in real estate and property and/or stocks and shares.