UK tablet owners are the most prolific users in the world, according to data released by Adobe.
While smartphone browser use is equal in the US and the UK, at 7.4 per cent, tablet browsing is far higher in the UK, at 12.2 per cent, compared to 9.1 per cent in the US. Chinese consumers currently use tablets the least, with the devices taking just 3.1 per cent of online page views.
Globally, tablets have now overtaken smartphones in the amount of traffic they drive to websites. Internet users view 70 per cent more pages per visit when using a tablet compared to a smartphone. Apple delivers more than 77 per cent of that tablet traffic worldwide.
Adobe’s State of Mobile Benchmark report has analysed 100bn visits to more than 1,000 websites from the US, Canada, the UK, France, Germany, Japan and China.
Japanese smartphone owners browse the internet the most of the six countries surveyed, at 9.2 per cent of online traffic, while French people do it the least, 3.5 per cent.
Despite sales data indicating that Samsung has sold more handsets, Apple also dominated smartphone usage in every country surveyed during the last year, with Samsung a close second in all but one. Samsungs share in Japan is negligible compared to that of Apple and Docomo. No manufacturer besides Samsung and Apple has gained more than a one per cent market share in the US in the last year.