Mobile advertising firm Out There Media has been appointed as the mobile advertising partner for Kyivstar, Ukraines number one mobile operator, with a customer base of more than 22.7 million mobile subscribers. Out There Media will provide Kyivstar with its multichannel mobile advertising solution, Mobucks, as well as operations, sales and business development services, in order to enable the mobile operator to monetise its mobile inventory effectively on a non-exclusive basis. In particular, Out There Media will enable Kyivstar to offer SMS and Mobile Portal Advertising, with the latter being a unique offering to advertisers in the Ukrainian market. Out There Media opened an office in the Ukrainian capital, Kiev, earlier this year.
The partnership kicked off with a mobile ad campaign for Sony Ericsson that launched earlier this month. The campaign was supporting the launch of the Sony Ericsson Xperia X1, a premium Smartphone. The campaign was targeted at customers who were directed to a custom-developed mobile mini-site through text messages and mobile banners within Kyivstars on-deck mobile portal, Starport. On the mini-site, customers were able to find information and technical specifications for the phone. They also had the opportunity to take part in a prize draw to win the an Xperia.
The campaign ran for two weeks, and produced a total of 1.55 million page impressions, with a 5% clickthrough rate of 5%, making it one of the most successful mobile ad campaigns Out There Media has executed in Central and Eastern Europe to date.