Unbounce introduces first AI-guided landing page building experience

Gabby Fernie

Landing page and conversion intelligence platform, Unbounce has announced the launch of Smart Builder - an AI-powered landing page builder that takes marketers through a guided, personalised journey of building a landing page, pre-built to convert.

Building a landing page without any guidance can be particularly challenging for small business owners with limited time, ad budgets, and marketing expertise.

Leveraging Unbounce’s proprietary conversion intelligence technology powered by over 1.5bn conversions collected over 10 years, Smart Builder gives customers personalised, AI-backed page suggestions based on their industry and conversion goals ranging from tailored templates to section components to copy recommendations.

Early adopters of Smart Builder have reported not only a reduction in the amount of time it takes to research, plan and launch landing pages but enhanced utility with Smart Builder’s high-converting copy recommendations.

“The world is not built for small businesses, who generally have fewer resources, smaller budgets, and wear multiple hats. They don't have the luxury of spending their whole day thinking about marketing campaigns, landing pages, and conversion rates,” said Chief Strategy Officer at Unbounce, Tamara Grominsky. “For these reasons and the intense online competition spurred on by the pandemic, Unbounce is betting its future on conversion intelligence like the Smart Builder. We believe that only when small businesses pair their know-how with the power of AI-backed insights will they achieve their full conversion potential.”