Under Armour has signed Paris Saint-Germain and Morocco right-back Achraf Hakimi as the brand continues to grow its presence in football across EMEA.

He’ll wear Under Armour’s Shadow Elite 3 boots on the pitch, and their Challenger, Terrace, and Unstoppable collections off the pitch , supporting growth in both football and sportswear.

To launch the partnership, Under Armour created a bold reveal film. Set in a clean white space, it blends striking visuals with Parisian identity, ending with Hakimi at the centre of a shadow that forms the Under Armour logo.

Hakimi joins a roster of exciting young European football talent that continues to grow fast for Under Armour, with the signings of Pedro Porro (Tottenham FC), Sacha Boey (Bayern Münich), Ferran Torres & Marc Casadó (Barcelona FC) all taking place in the last 12 months.

“I am super excited to join Under Armour, a brand that designs great products and aligns perfectly with my personal values and ambitions. I look forward to growing my career with them as they rapidly expand in football and in sportswear, in France and across EMEA,” Hakimi said.

Kevin Ross, Managing Director for Under Armour EMEA, added: “Achraf puts a major stake in the ground for Under Armour in football. It demonstrates our commitment and unwavering focus to grow our football business through world class athletes. We can’t wait to go on this journey together and take Achraf’s game and career to the next level.”