Unicorn Launches Dynamic Ads for Smart TVs

Unicorn Media has launched dynamic ad insertion services for Net2TV’s Portico TV service, which delivers free program-length shows to smart TVs, from brands including The Wall Street Journal, Discovery Channel, and Popular Science.

The ads take the form of traditional 15- and 30-second interstitial TV spots, but can monitor ad performance in real time using the Unicorn Once solution.

“We’re excited to work with Net2TV to enhance their content-monetization capabilities as they provide more programming choices to their viewers,” said Bill Rinehart, Unicorn Media founder and CEO. “With our patented technology, Net2TV can provide the best possible viewing experience while monetising their advanced Portico Smart TV service by inserting highly targeted ads anywhere in the stream.”