Unilever Links Outdoor, Print and TV Campaign to Digital with Shazam
- Wednesday, May 11th, 2016
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Unilever has partnered with Shazam to connect every element of the latest European campaign for its Magnum ice cream brand to digital.
All out-of-home, print, TV and cinema ads in the Release The Beast campaign, promoting the Magnum Double product, will be Shazam-enabled, via visual or audio recognition.
By scanning these ads using the Shazam app, users will be able to access the full-length film, an interactive quiz and a link to the Jack White song featured in the TV ad. 
The campaign runs until August in the UK, Ireland and Spain, and until September in Italy and Turkey.
