Unilever Links Outdoor, Print and TV Campaign to Digital with Shazam

Alex Spencer

Unilever Magnum Shazam
Unilever has partnered with Shazam to connect every element of the latest European campaign for its Magnum ice cream brand to digital.

All out-of-home, print, TV and cinema ads in the 'Release The Beast' campaign, promoting the Magnum Double product, will be Shazam-enabled, via visual or audio recognition.

By scanning these ads using the Shazam app, users will be able to access the full-length film, an interactive quiz and a link to the Jack White song featured in the TV ad.

The campaign runs until August in the UK, Ireland and Spain, and until September in Italy and Turkey.