Mobile marketing firm Unitag has released a new platform for mobile content creation and distribution that brings together different mobile technologies into a single tool.

The platform enables campaigns to make use of QR codes, NFC, beacon technology, image recognition and SMS, all of which can be set up, managed, edited and tracked through a unified solution.

Unitag has previously been known for its work with QR codes, dealing with brands such as Sephora, Volvo, Michelin and Cacharel, and engaging over 1.3m users worldwide. This new mobile marketing toolbox represents their first step into the wider field of other mobile trigger technologies.

“We want to make it easy for agencies, small businesses or large companies to launch and manage end-to-end mobile communication campaigns and give them the choice among all mobile technologies,” said Alexis Laporte, CEO of Unitag. “All this in just a few clicks via a single user-friendly interface…and with five to 10 times less budget than for traditional specific development!”

The platform also includes a web app creator that enables marketers to build mobile sites for brands and services, with ready-to-use templates available for one-stop creation. The mobile sites are capable of hosting contests, sweepstakes, polls and surveys, with facilities such as mobile couponing and payment planned for the future.