Unity launches program to boost indie mobile game developers

Game engine developer Unity has launched an accelerator to help independent mobile game developers to scale their games, while keeping full control.

The Game Growth Program will provide developers with access to technology, resources, and funding for user acquisition. Developers can submit their games for program consideration and, if selected, Unity will work with them on a player engagement strategy. This strategy will be made up of user acquisition campaigns, optimised monetisation via ads and in-app purchases, and player analytics.

Unity promises that, despite its help, developers will maintain full creative control and ownership of their intellectual property (IP).

“Great games often go unnoticed, especially within the Indie segment,” said Julie Shumaker, Vice President of Revenue, Operate Solutions, Unity. “We believe creators shouldn’t choose between their entertainment vision and the tactical execution required to build audiences and make money. Ultimately, the Game Growth Program supports developers in the journey to yield the highest success for their game all while retaining ownership of their company and IP.”