Universal Music Group Adds Audio Recognition to uView App
- Thursday, April 10th, 2014
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Along with being able to bring album covers to life using the original augmented reality feature, users can now take album artwork from Universal artists and add it to their own photos. People can now take iconic images (depending on what you call iconic!), like Lady Gagas mask, resize or rotate to fit their snaps and then share with friends.
The iOS and Android app will soon come with audio recognition that people can use to unlock exclusive videos and imagery from their favourite artists. Universal will also use this as a marketing tool to promote new artists and albums.
The app, which won an Effective Mobile Marketing Award last year, has been developed and updated by Nimbletank.