Robert Wildner, Co-founder and CEO of AVOW, explains how Mobile OEMs offer brands a real and effective alternative to traditional app stores.
In today’s ever-evolving digital landscape, the rapid growth of mobile Original Equipment Manufacturers (OEMs) has become an impressive constant. Recent figures reveal that mobile OEMs, including Xiaomi, Huawei, Vivo, and OPPO, were responsible for 50 per cent of global handset shipments in 2022. And as the EU's Digital Markets Act (DMA) promises to reshape the mobile ecosystem, it's clear that mobile OEMs and their alternative app stores are quickly becoming part of the mainstream.
Of course, things weren’t always this way. Google and Apple have long dictated the mobile ecosystem’s dynamics, setting stringent rules, and taking 30 per cent cuts from all in-app purchases from their app stores. For many developers this has naturally become a bone of contention, impacting their profitability and their ability to innovate. On top of this, Apple’s recent App Tracking Transparency framework has further muddled the waters for mobile marketing. Moreover, with Google poised to introduce a similar system, the challenges that developers face are increasing.
Enter Mobile OEMs, the game-changers.
To empower brands to navigate this rapidly-growing domain, AVOW has released an in-depth ebook entitled, Everything You Need to Know About Mobile OEM Advertising and Alternative App Stores. This text offers a comprehensive guide to ad formats, industry-specific use cases, and the nuances of setting up successful campaigns.
As one of the pioneers in this sector, AVOW stands at the forefront of mobile OEM advertising, bridging the gap between advertisers and over 1.5 billion daily active users. As the go-to company for top mobile OEMs such as Xiaomi, OPPO, and Huawei, AVOW has successfully helped global brands, including Amazon Prime Video, AirAsia, JOOM, Zephyr Mobile, and OctaFX, leverage the power of alternative app stores. As a result, such clients have enjoyed up to 150 per cent return on ad spend (ROAS), as well as 30 per cent surges in app engagement.
To delve deeper into the realm of mobile OEMs and to equip yourself with the tools to harness their immense potential, download the eBook here.