Unruly: Dove Has Most Shared Video of 2013

Click-through-rate on mobile video is now 13.64 per cent, around three times higher than desktop, according to the Q3 report from video marketing platform Unruly Media.

But with 100 hours of video content uploaded onto YouTube every minute, how do brands that want to capitalise on the power of social video get cut-through, get shared and ultimately get customers here?

 Sarah Wood, COO and founder of Unruly, talks to Mobile Marketing about prankverts, the trend to offend of 2013, the growth of short form content like Vine and Instagram and how just being yourself worked for Dove this year.