LogicaCMG has announced the latest release of its Short Message Service Centre, the Next Generation IP SMSC, incorporating new features and Logicas best ever price-performance. The new release is completely IMS-ready and entirely interoperable with fixed and mobile Instant Messaging (IM) platforms, says Logica, fully preparing operators today for the future demands of messaging, at twice the previous speed.
Logica claims its Next Generation IP SMSC is the most feature-rich solution available in the market globally. Its feature set includes IM interoperability, extended personalisation for users, advanced content provider support, marketing reporting and operational management. In contrast to some industry views that SMSCs are a legacy solution, LogicaCMG is applying its messaging domain expertise to ensure high levels of SMSC innovation, now enabling network operators to proactively link SMS to internet-based messaging.
With the advent of mobile IM, analyst Ovum has predicted that global SMS traffic growth will continue until at least 2010, and LogicaCMGs latest SMSC release caters for this by processing messages at twice the speed, for a significantly reduced cost. Future price-performance improvements are guaranteed, says Logica, thanks to the use of industry-standard Intel Itanium-based multi-core processing platforms.
Logica says the new platform meets operators need to differentiate their SMS offerings in order to sustain revenue growth through a rule-based service logic capability which provides a high level of flexibility in managing and personalising the subscribers SMS experience, in addition to efficiently introducing differentiated charging and value-added services.
As operators prepare for the convergence of networks and services, the ability to innovate and improve existing services such as SMS is crucial in order to stay ahead in this competitive environment says LogicCMG Senior Vice President, Mobile Messaging, Henk de Boer. We are convinced that service differentiation and personalisation are key to ensure continued messaging success, and our latest SMSC release is an indispensable component in this evolution.