Mobile marketing company Upstream champions the idea of gamification as a method of engagement between mobile operators, brands and consumers. With its most recent recruitment drive, according to the company, Upstream intends to practise what it preaches by applying gamification to an online challenge to help recruit candidates for its Marketing Campaign Manager positions in the UK, US, Brazil, and Greece.

“We’re trying an innovative approach to recruitment – not just looking at hiring the most impressive resumé, but people who are up for a challenge, and demonstrate an ease with languages, can creatively think and innovate, and who understand basic statistics, because that’s what they’ll face every day in this position,” says Guy Krief, Upstreams senior vice president, innovation. “It’s been said that you can learn more about a person in an hour of play than in a year of conversation, so it’s going to be fascinating to see the results.”

Candidates interested in taking the challenge can participate here.