International mobile marketing agency Upstream has appointed Douglas McDonald as Business Development Director, Europe.  Based in Upstreams London office, McDonalds role will cover the provision of high quality, consumer centric, interactive services to large consumer goods organisations on a pan-European and global basis.
McDonald joins Upstream from mobile solutions provider Sponge, where he was Client Services Director, helping the business grow from a small player to one of the UKs leading companies in the mobile marketing space.
Apart from the phenomenal growth and enviable client list, what impresses me the most about Upstream is the key position that creative solutions have says McDonald. Mobile Dialogue, the unique Upstream concept and process, produces results that actually reverse the decline on response that most mobile campaigns are seeing.
Upstream President Marcos Veremis adds:
We are delighted to have Douglas on board. He has worked on some of Europes largest promotions and will be at the forefront of showing brands that mobile marketing can be about creativity and ground-breaking consumer experiences, rather than just technical executions attached to existing marketing models.