Mobile marketing company Upstream has become a member of the UK Internet Advertising Bureau (IAB), and of its Mobile Leadership Council. The membership deal will give Upstream access to the IAB’s exclusive research and regulatory guidance services, and enable it to be involved in conferences and events.
“An intense focus on effectiveness, innovation that improves customer experience and an ethos of protecting consumers from digital bombardment – all of these are values we share with the IAB,” says Marco Veremis, president, Upstream. “The IAB is both a great supporter and representative of mobile and digital marketers and we’re looking forward to supporting the organisation and benefitting from its unparalleled resources and expertise.” 
The IAB is a non-profit trade association which promotes growth and best practice for technology providers, advertisers, agencies and media owners involved in online and mobile marketing.
