Upstream Opens Up in Dubai

Mobile marketing firm Upstream is opening a regional office in Dubai. The move comes after a series of successful campaigns with the regions major operators, and a surge in interest in mobile marketing in the region, says the company. The announcement came at the Abu Dhabi Telecoms CEO Summit, which is running yesterday and today. 

Alex Vratskides, Upstreams CEO, says: “Establishing a regional base in the Middle East is an important and exciting step for Upstream, and were pleased to bring our innovative mobile marketing techniques and technology to the marketplace. The regions operators are open to new ideas, and subscribers are hungry for interesting content, information, and entertainment on their mobile.”

Nikos Anastasiadis, Upstreams VP of business development Middle East, adds that the company sees enormous potential in the region. “We are looking forward to working closely with operators and brands to help them drive subscriber loyalty and engagement, as well as revenue,” says Anastasiadis.

Upstreams mobile marketing campaigns run on its Marketing Communications Suite (MCS), a  carrier-grade SaaS (Software as a Service) platform.