Upstream Recruits Negus from Microsoft

Upstream, the global mobile marketing technology and solutions provider, has brought in former Microsoft partner and general manager, Simon Negus, as chief operating officer (COO), as it looks to continue its rapid growth in the mobile marketing space.

Negus joins Upstream from Microsoft, where, as a Microsoft Partner and UK Board member, among other duties, he led the turnaround of the UK Enterprise and Partner Group (EPG) operation, posting improvements in the internal and external operating metrics of that business. He also oversaw a number of key successful strategic initiatives including two designed to improve the strength and depth of Microsoft’s Strategic Partnering and Global Customer Programmes. During his time at Microsoft, the UK subsidiary was recognised as Microsoft ‘Subsidiary of the Year’ in 2010.

Additionally Negus led the overhaul, through executive sponsorship, of the award-winning ‘Mach’ programme – the accelerated college-hire programme to attract University and College interns and graduates to Microsoft.  He was also an active supporter of the Microsoft Child Internet Safety programmes, designed to increase awareness amongst those responsible for, and those of school age on, all matters relating to internet and social networking safety.

Prior to Microsoft, Negus spent 11 years at Dell, where he held a series of senior positions both in the UK and abroad – latterly serving as EMEA VP for Enterprise Products and Services, serving on the EMEA Operating Board. In parallel he also was responsible for UK operations as director and general manager. 

“Welcoming such an impressive industry figure as Simon to Upstream is indicative of the pace at which the business is growing and the ambitions we have for the company,” says Upstream CEO Alex Vratskides. “Simon brings a unique combination of hardware, software and service business experience to Upstream and his proven ability to deliver objective excellence and operational rigour at some of the most highly-valued tech companies in the world bodes well for the future of Upstream and its customers.”