We are delighted to unveil Upstream as the Headline Sponsor of the inaugural EMMAS – Effective Mobile Marketing Awards. Upstream is also sponsoring three categories: Most Effective Mobile Operator Opt-in Subscriber Database Campaign; Most Effective Mobile Search Campaign; and the Grand Prix Award.

Upstream is a world leader in mobile marketing solutions, and the provider of choice for leading mobile network operators worldwide, including Vodafone, T-Mobile, Telecom Italia, Orange, Telefónica, América Móvil, Zain and MTN, as well as global brands such as Coca-Cola, Nestlé, Unilever, Shell, Johnson & Johnson, BMW and BSkyB. Upstreams technology reaches over 500m consumers globally.

The company has an unrivalled track record in selling products to customers via mobile channels. Communications powered by Upstream increase sales conversion rates by as much as 300 per cent, and generate revenue boosts of up to 10 per cent. The company services its global client base from offices in London, Athens,  Rome, Bucharest, Singapore and Toronto.

“Effectiveness and the delivery of results that exceed expectations is our mantra,” says Upstream CEO, Alex Vratskides. “We live or die by the results our mobile Marketing Communications Suite (MCS) delivers for the mobile operators and organisations that we work with. The EMMAs and Upstream are a natural fit because effectiveness is the true measure of any marketing activity, in mobile, or any other channel. The EMMAs offer everyone a great opportunity to showcase excellent, effective work that delivers results, and that’s why we are delighted to be associated with them.”

Mobile Marketing editor David Murphy says he is delighted by Upstream’s endorsement. He says: “When we launched the EMMAs, we didn’t want to do just another awards programme for the sake of it. We consulted heavily among mobile marketing professionals, and what they told us was that what was lacking was something that recognised the campaigns and other mobile marketing activity that was delivering results and earning its place on the media schedule. To get the endorsement of Upstream, a company that has proved its worth with many of the world’s leading mobile operators, tells me that we made the right call. If anyone knows anything about effective mobile marketing, they do.”

The EMMAs winners will be announced at the Awards Ceremony, which takes place at Vinopolis in London on the evening of 7 December. The awards celebrate the most effective mobile marketing activity across 12 categories, with a Grand Prix Award chosen from the individual category winners by text vote on the night.
The categories are as follows:

• Most Effective Mobile Application – b2c
• Most Effective Mobile Application – b2b
• Most Effective Mobile Operator Opt-in Subscriber Database Campaign
• Most Effective Mobile CRM/Enterprise Messaging Campaign
• Most Effective Sales Promotion/Direct Response Campaign
• Most Effective Mobile Site
• Most Effective mCommerce Solution
• Most Effective Location-based Service/Campaign
• Most Effective Bluetooth Marketing Campaign
• Most Effective Mobile Couponing or Barcode Campaign
• Most Effective Mobile Search Campaign
• Grand Prix Award

There are still a few sponsorship opportunities available for the Awards. To find out more, email John Owen.
For more details on the Awards, and to enter, visit the Awards website.