Mobile engagement firm Urban Airship has acquired Accengage, a provider of mobile CRM and push notifications, as it looks to extend its mobile marketing reach right across Europe. The financial details of the acquisition have not been disclosed.
According to the companies, they now form the world’s largest customer engagement company, boasting solutions for apps, websites, SMS, email, mobile wallets, and other channels. Urban Airship’s strengths lie in the Americas, Nordics, and the UK, while Accengage has its feet planted in France, Germany, Spain, and Italy.
All Accengage employees will join Urban Airship, including its CEO and co-founder, Patrick Mareuil, who will become Urban Airship’s manager director of EMEA at the company’s new Paris office.
“By adding the amazing team from Accengage, we can grow customer value for more businesses around the world while setting new standards for innovation and local support,” said Brett Caine, CEO and president at Urban Airship. “We’ll use our newly combined expertise and technology to ensure our customers take their digital customer engagement strategies to even greater heights.”
Mareuil added: “Accengage and Urban Airship come from a very similar background, we both serve enterprise marketers that want to connect with customers in innovative ways.”