Urban Airship has extended its push messaging offer to give its clients another option to engage app users.
App developers can now add a responsive, customisable inbox to their app on any of the major platforms without having to re-submit to the relevant app store. Using push notifications, developers can alert users to new content, which could include coupons, images and videos. This content can also be integrated with third-party tools 
The company says its latest update also offers deeper analytics so brands can see the performance of individual messages, as well as improved audience targeting.
