Customer engagement firm Urban Airship has decided to rebrand, simplifying its name to just Airship and releasing a new website.

Airship, which won the ‘Most Effective Messaging Campaign’ category at our Effective Mobile Marketing Awards in 2018, enables businesses to target and coordinate interactions across apps, websites, SMS, email, mobile wallets, and other emerging channels. It boasts clients including AccuWeather, AMC Theatres, American Eagle Outfitters, BBC and Vodafone Group.

“We’ve had the extraordinary experience of working with hundreds of the world’s leading brands for nearly a decade,” said Brett Caine, CEO and president of Airship, Inc. “We’ve kept our clients out in front of emerging consumer trends, connected to the newest digital channels and ahead of their competition. Now we’re racing ahead as the premier and proven customer engagement solution for the enterprise with a new name and identity that conveys our performance, expertise and innovation.”

In January, Airship acquired mobile CRM and push notifications company Accengage in a bid to extend its mobile marketing reach across Europe. The subsidiary added WhatsApp as one of its customer engagement channels earlier this month, enabling brands to engage with customers using push notifications and automated replies through the WhatsApp Business API.