Urban Airship, a Google Wallet Sandbox partner, teamed up with Alaska Airlines to demonstrate the new loyalty, reward and engagement functionality of the Google Wallet API.

 The push specialists demoed the industrys first full support for rich loyalty notifications on the Android platform and showed how brands like Alaska Airlines can integrate existing loyalty programmes into Google Wallet

The API enables merchants and brands to create a two-click sign-up process for branded loyalty card schemes. Using the drag-and-drop visual builder campaign creators can dynamically update card information and send additional loyalty messages to card users. By adding a Save to Wallet button, loyalty schemes can be sign-posted and joined by people anywhere on the web. People can also scan an existing physical card to add it to their Wallet.

Urban Airship’s solution enables brands that want to use Google Wallet to build loyalty programmes, coupon and gift card campaigns, membership cards, ticketing solutions, boarding passes. They also offer a generic template for one-off campaigns.