As summer finally appears and people leave behind their laptops, TVs and offices and head for the park (it says here – Ed.), Urban Airship is launching a summer-long push to educate brands on how to better engage mobile audiences via push messages in mobile apps.

Urban Airship’s ‘Summer of Push’ will offer actionable mobile insights, including best practices, customer stories, tips and tricks, advanced use cases and lessons from global brand leaders via daily email alerts. Businesses can sign up the alerts via the Summer of Push microsite.

“For many people, the perfect summer is more time outdoors and less indoors, making mobile strategies and push messaging all that much more important as the one way to engage them wherever they are,” said Urban Airship chief marketing officer, Brent Hieggelke. “The Summer of Push will keep it light and fun for marketers, while delivering the insight to help them achieve the next level in their mobile strategies.”