[img_assist|nid=26250|title=|desc=|link=popup|align=left|width=150|height=150]Urban Airship has launched a cross-platform digital wallet solution, Wallet Studio, which enables businesses to create, launch and manage digital wallet campaigns and programs for Google Wallet and Passbook.
Wallet Studio is an end-to-end solution, from a drag-and-drop WYSIWYG editor for creating wallets to analytics reports for measuring and optimising performance.
“We’re at the proverbial tip of the iceberg for what’s to come in mobile,” said Scott Kveton, Urban Airship co-founder and CEO. “Consumers are just now discovering the value and convenience of digital wallets, and businesses can gain greater efficiencies and more effectively close the loop on ROI over decades-old paper and plastic-based processes and newer but siloed social channels.”