Urban Airship has launched Insight, its mobile audience intelligence solution.

The solution promises to answer questions like which audiences are driving app performance, which users are most likely to respond to future engagement campaigns, and which campaigns or content are leading to app deletions or inactivity.

Insight combines RFM (Recency, Frequency, Monetary Value) analysis combined with behavioral attributes to determine which users are most likely to complete to certain actions. It also includes audience engagement dashboards with industry performance benchmarks, conversion funnel reporting and cohort analytics.

The solution builds on the launch of Urban Airship Connect in September.

“We are changing the game in how companies of all sizes and levels of sophistication can extract massive value from mobile data by immediately putting it into action for more targeted, responsive and successful user experiences,” said Urban Airship president and CEO Brett Caine.

“We believe the new capabilities afforded by Connect and Insight will take customer results to an entirely new level of engagement and ROI, with the potential to go even higher than the ROI our customers can experience with our engagement platform alone, as recently calculated by an independent third-party at 878 per cent.”