Masterclassing

US Mobile Advertising to Become a $2bn Industry in 2012

Alex Spencer

Total mobile advertising spend in the US will jump from $1.34bn to $2.01bn in 2012, according to a new whitepaper produced by mobile ad network adsmobi in association with research company mobileSQUARED. This growth will be driven by smartphone adoption, with a total of 155.6m sold next year. 

In 2011, the US mobile internet penetration reached 41 per cent and will hit 48 per cent - 158.9 million users - next year. Android has become the dominant smartphone platform this year and, according to the report, will consolidate that position in 2012, with a 25% market share in the US.

Ramy Yared, MD of asmobi, says: “It’s exciting to see the US hitting $2 billion in mobile advertising spend next year. adsmobi is prepared to take an active role in driving this growth by supporting innovative and performance-driven products such as Rich Media Ad Formats.”

The whitepaper is can be downloaded, for free, here.