US Mobile Advertising to Become a $2bn Industry in 2012
- Tuesday, December 6th, 2011
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Total mobile advertising spend in the US will jump from $1.34bn to $2.01bn in 2012, according to a new whitepaper produced by mobile ad network adsmobi in association with research company mobileSQUARED. This growth will be driven by smartphone adoption, with a total of 155.6m sold next year.
In 2011, the US mobile internet penetration reached 41 per cent and will hit 48 per cent – 158.9 million users – next year. Android has become the dominant smartphone platform this year and, according to the report, will consolidate that position in 2012, with a 25% market share in the US.
Ramy Yared, MD of asmobi, says: “It’s exciting to see the US hitting $2 billion in mobile advertising spend next year. adsmobi is prepared to take an active role in driving this growth by supporting innovative and performance-driven products such as Rich Media Ad Formats.” 
The whitepaper is can be downloaded, for free, here.
