US Smartphone Penetration Breaks 50 Per Cent

Smartphone penetration in the US has passed 50 per cent for the first time, according to the latest figures from comScores mobiLens service, for the three month period up to the end of September.

119.3m people in US now own smartphones, giving a penetration of 51 per cent of the entire US mobile user base of 234m people.

Operating systems
Android held on to its position as the leading OS in the US, though its market share fell slightly to 52.5 per cent, compared to 52.6 per cent for the three months to the end of August.

Apple maintained its 34.3 per cent market share in second place, while in third place, RIM actually increased its share, from 8.3 per cent, to 8.4 per cent. 

 

Manufacturers
With 26 per cent of all US mobile subscribers using one of its handsets, Samsung maintained its place as the leading manufacturer over the period. LG held on to second place, though its share of the market fell from 18.2 per cent to 17.7 per cent. Apple was close behind on 17.5 per cent, up from 17.1 per cent compared to the three months to the end of August.

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