User engagement platform Aampe completes $7.5m funding round

Aampe, an AI-native user engagement platform for mobile apps, has completed a $7.5m Pre-Series A funding round led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India & SEA). The new capital will support product development and fuel growth as the company continues its rapid global expansion. 

Aampe’s tech turns an apps marketing messaging into a personalized experience through agentic AI that tracks and adapts to each users individual responses, clicks, and subsequent actions in response to each message they receive. Marketers can then collect the insights gained about users within a simple dashboard to understand individual user preferences, behaviors, and motivations. It automates content creation, experimental design, and conversion tracking, to boost user engagement and conversion rates, while reducing the time and effort required to manage traditional rules-based systems.

“AI dramatically alters how we build software, making the older rules engine generation of software increasingly obsolete,” said Aampe Co-founder and CEO, Paul Meinshausen. “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth. Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”

With its latest funding, Aampe has now raised a total of $9.3m since its founding in 2020. It currently serves over 50m users each month. Customers include IntelyCare, PayU, Swiggy, and Zalora.