A report just released by World Forum Research, How to Boost Mobile Content Access predicts that 70% of consumers in the US and Europe will regularly use 2D barcodes on their mobiles by 2009.
The report points out that mobile hyperlinks using 2D barcodes, RFID and image recognition have revolutionised the way that consumers access mobile content in advanced mobile markets such as Japan and Korea, and predicts that the trend will spread to Europe and the US.
Although it took four years for mobile hyperlinks to become truly mainstream in the Far East, we can examine how companies have been experimenting with mobile hyperlinks in advanced markets and shorten the learning curve says Jan Kuczynski, Research Manager at World Forum Research and lead author of the report. They increase traffic for content providers, they help marketers find out more about their audience, and, most importantly, provide a great consumer experience.
Mobile hyperlinks are one of the three keys to boosting mobile content access covered in the report, which also covers suggest and search.
The report is one of three recently released by World Forum Research. The mobileYouth report, Wireless World Forums annual study of consumers aged 5-24 in 59 markets, and how they use mobile services, reveals that kids in Europe get their first phone on average at the age of 8. In fact, the report says, toddlers as young as two are now downloading mobile content, and over the course of a lifetime, these kids will spend in excess of $28,000 (14,600) on mobile products and services.
Finally, Digital Video Advertising looks at the prospects for digital video advertising, using case studies, consumer studies and relevant statistics in order to provide recommendations and actionable advice. Part 1 looks at  Viral Video Marketing, while Part 2 considers the value of user-generated video for marketers, and Part 3 looks at future advertising models for IPTV and Internet video. 
The research is supported by conversations with key members of the Wireless World Forum database of more than 10,000 members, case studies across mobile and internet video services and in-depth analysis of consumer studies carried out over the last 5 months.
For more information on all three reports, click here.