Valoti Takes O2 Media MD Role

O2 Media has appointed Claire Valoti as managing director, effective January 2012. Valoti joins O2 Media from Mindshare, where she spent 11 years, most recently as head of digital display and mobile. She will have full P&L responsibility for the O2 Media business, evolving the proposition while continuing to drive thought leadership, innovation and growth in the mobile advertising space.

Valoti says: “Mobile is such an exciting development in the marketing world right now; I am excited to be joining O2 Media who are at the forefront of driving this innovation. They truly know their audience and understand that mobile marketing has to add value. It needs to drive attention and engagement to the customer and the brands they partner with.”

O2 Media launched in 2008, linking up brands with customers through personalised targeted messaging. Its O2 More permission-based messaging service has over 6m customers.