UK car manufacturer Vauxhall has turned to IMImobile, a communications software provider, to begin using Apple Business Chat to connect with customers.

Vauxhall customers are able to use Apple Business Chat by clicking the ‘Messages’ bubble on Vauxhall’s website. This will automatically open up a conversation with Vauxhall customer service agents in the Messages app and enable the customer to respond when it is convenient for them via iPhone, iPad, Mac, or Apple Watch.

“We are thrilled to support Apple Business Chat, which gives us a powerful and engaging direct connection with our customers,” said Jonathan Evans, digital user experience & eCommerce manager at Vauxhall Motors. “A lot of our customers prefer using iOS, and we always want to exceed their expectations when connecting with us. Apple Business Chat makes communicating with Vauxhall as easy as messaging a friend, so we expect it will quickly become our customers’ preferred customer service channel.”

Through the chat, customers can get information about new vehicle models, and book test drives and add them to their calendars. Users are also in control of whether they share any information with the business.

“We’re excited to be working with one of the UK’s leading car manufacturers,” said Sudarshan Dharmapuri, SVP of products at IMImobile. “Utilising our enterprise communications platform as a service (CPaaS) technology, Vauxhall is now able to seamlessly offer Apple Business Chat as a new customer engagement channel to their customers.”