Velti Buys Media Cannon

Mobile marketing firm Velti has acquired mobile advertising company Media Cannon for an undisclosed sum. Velti says the acquisition provides it with a complementary technology platform and proprietary solutions that enable an even richer mobile advertising and mobile internet user experience, as well as a series of mobile marketing post-click interactions. The Media Cannon platform also delivers carrier-class infrastructure, API access, transcoding, support and reporting tools for mobile campaign development, delivery and evaluation, says Velti.

“We’re pleased to acquire an innovative company such as Media Cannon, which has forged relationships with well-known brands, advertising agencies and Tier-1 wireless carriers in the US,” says Velti CEO, Alex Moukas. “Together with our acquisition of Ad Infuse last year, this deal illustrates the strength of our commitment to the US market. Media Cannon’s technology provides a rich mobile media experience, and we’re very pleased to be integrating it into the Velti mGage platform, as well as welcoming onboard the company’s team and its customers.”

In addition to the acquired technology, all of Media Cannon’s management team and staff will be integrated into Velti’s San Francisco office.

“Joining Velti is a natural fit with our core business strengths,” says Media Cannon CEO, Jacob Litke. “This is a compelling combination of our best in class technology and customer base, with one of the leading global mobile marketing innovators. We are excited about what we can do together.”

Array