Mobile marketing firm Velti has signed up as the Gold Sponsor for the Mobile Retail Summit, the major one-day conference and exposition being staged by Dot Media, the publishers of Mobile Marketing and Mobile Retail magazines, in London, in January 2012.
The event takes place at the Victoria Plaza, London, on 26 January, 2012, and has the backing of the Interactive Media in Retail Group (IMRG). The conference will look at all aspects of mobile in the retail channel, broken down into four distinct sections. The first session, ‘On Device’ will look at how retailers can harness the power of mobile phones to engage with consumers and sell to them, via mobile sites and apps, explaining how to develop mCommerce sites and apps, and drive consumers to them.
The second session, ‘Driving Footfall’, looks at how mobile can be used to drive footfall into retail outlets, and how it can be successfully combined with other channels. This session will cover mobile CRM and loyalty programmes; mobile advertising; mobile couponing; location-based services; and mobile social.
The third section, ‘In Store’, will look at how retailers can use mobile in store. This will cover the use of QR codes and Augmented Reality in store to deliver information to shoppers about items they are interested in; iPad kiosks; mobile queue-busting solutions; and mobile payments.
The final session, ‘The Future’ looks at the future of mCommerce. This session will explore cutting-edge mobile technologies and initiatives, such as virtual stores, that promise to turn the traditional idea of retailing on its head.
Throughout the day, delegates will hear from thought-leaders in each field, and from retailers, sharing their experiences of going mobile. The event is free for retailers to attend. For non-retailers, a delegate pass costs £589. IMRG members who are not from the retail community can take advantage of a 10 per cent discount to attend, sponsor or exhibit. 
The conference programme has been shaped by the event Steering Committee, made up of John Bovill, group IT director at Aurora Fashions; Andrew Emmerson from JD Williams; Russell Buckley, CMO at Eagle Eye Solutions; Kelaine Olvera, marketing director at Velti, Josh Taylor Dadds, assistant brand manager at Pizza Express; Davina Lines and Charlie Lines from event organisers Mixing Digital, Dot Media commercial director John Owen, and Mobile Marketing editor, David Murphy.
Alongside the conference, the exposition offers an opportunity for 20 mobile solutions vendors to showcase their expertise in an environment that is focused 100 per cent on mobile.
“As the retail sector embraces mobile, there’s a real need for an event like this that looks at every aspect of the part that it can play in the shopping experience,” says Velti marketing director, Kelaine Olvera. “It will be invaluable for anyone in the retail industry, whether they have made their first moves in mobile or not, and we have no hesitation in supporting the Mobile Retail Summit.”
The speaker programme is close to being finalised; details will be announced in the coming weeks. Retailers who wish to present case studies at the conference should contact Davina Lines at event organisers Mixing Digital: [email protected]
Retailers who wish to attend the conference as delegates can sign up for a free pass here. Non-retailers wishing to attend should contact [email protected]
