Mobile marketing and advertising firm Velti has signed a strategic three-year partnership agreement with Vodafone Portugal to launch a permission-based advertising program. The Vodafone Promo4U service enables subscribing customers to receive high-value discounts and exclusive offers from their favourite brands free of charge on their mobile phones.
Velti says its mGage technology platform enables Vodafone Portugal to provide its customers with highly relevant and targeted offers delivered through the right channel at the right time and with the exact frequency desired by customers.

By providing customers with desirable, high value offers from premium brands received when and how it’s most convenient for them, the program is designed to deepen and strengthen Vodafone’s customer relationships in the mature, highly competitive Portuguese mobile market. For ad agencies and premium brands, says Velti, Promo4U enables the creation of highly targeted campaigns and a tight, data-rich feedback loop.
The three-year partnership was signed on the basis of Velti’s innovative technology platform, mobile marketing strategy, sound media experience and proven ability to help major operators across the globe differentiate themselves and win share even in highly competitive markets.

With 15m mobile subscribers and nearly 140 mobile lines per 100 residents, Portugal is one of the most densely penetrated markets in the world. Velti says the length of the contract demonstrates the faith and value that Vodafone have placed in the firm to strategically manage its customer programmes.